You might have read the Harvard Business Review article The One Number You Need to Grow, by Frederick F. Reichheld.
In summary, he reviewed many customer satisfaction surveys to determine if there is a correlation between the questions and the actual growth of a business. Surprisingly he found a single question that was true for most businesses.
The question is "Would your recommend us to your friends and colleagues?" using a scale of from 0 to 10. Those that answered 9 and 10 were "promoters" those that answered 0 to 6 were "detractors". By subtracting the detractors from the promoters he created what he called the "net promoters score".
We use this question at Promoterz but we have added one additional open ended question."Please provide specific comments to help us understand the rating you have assigned." This question gives you some "actionable" information. Promoterz gives you the one number you need to grow and the information you need to know. It doesn't force your customers to wade through a long list of questions. You just get immediate focused feedback, both pro and con.
In addition, Promoterz, helps you grow your company by increasing word-of-mouth referrals and repeat business. Promoterz helps you stay in touch with your customers and provides a free method to contact your best customers.
For $149.95 a month (or less) we don't know of any way to get the one number you need to grow for less. Get started today.
Contact us and we will get you started. If it doesn't grow your business we will give you back your money.